Jon Bon Jovi

Ex’pression Center for New Media College Program

Ex’pression hired kf!g to create a strategic reputation development plan to acquire students, attract qualified teachers and guest lecturers. As the Ex’pression Center offered degrees in Sound Arts, Animation & Visual Effects, and Motion Graphic Design, we crafted campaigns under each degree to establish industry recognition and student enrollment. Examples of some programs are below:

SoundArts: We created a series of student-produced con- certs partnering with radio stations for listener appreciation. Offering a student-operated, state-of-the-art sound facility for live concerts, participating artists included Jon Bon Jovi,Train,The Call, Michelle Branch, Chicago, Kid Rock and Uncle Kracker. Partnerships with radio stations and free advertising increased student enrollment and elevated industry interest.

Animation & Visual Effects: Established guest lecturer programs with Pixar, ILM, and LucasFilm to speak at the school. Eventually, some of them became guest teachers. This also opened a doorway for student placement at top studios, driving industry interest and student enrollment.

Motion Graphic Design: Developed and became Mem- ber of the Advisory Board. kf!g created guest lecturer programs with CEOs and COOs of top design firms. Ex’pression partnered with the NFL’s Oakland Raiders cheerleaders, to animate the “Raiderettes” through the Vicon 8 program, which again elevated industry interest and drove student enrollment.

Over a three-year period, we grew Ex’pression from zero to a full capacity of 600 new students a year, at $50,000 a student.

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