Recommended by an advertising agency to Heidi Roizen, “One of Silicon Valley’s Most Powerful Women” (Forbes Magazine), kf!g was retained to launch her new CD called “Skinny Songs.”
Heidi, provided a wealth of material for kf!g. An acclaimed serial entrepreneur, corporate executive, venture capitalist and faculty member of Stanford University, she is famous for her intuitive understanding of market opportunities. While a student at Stanford in the late 80s she founded T/Maker, which developed the popular image content software ClickArt™.
After selling her company in 1986, Heidi became Vice-President of World Wide Developer Relations for Apple Computer. Later she served as the Managing Director of Mobius Venture Capital, a technology venture fund with $2 billion under management. She is currently a Venture Partner of the prestigious venture capital firm, Draper, Fisher and Jurvetson(DFJ). In addition she serves on numerous Boards including TIVO.
Besides all of these accomplishments, she loved music. Wanting to lose weight she searched for music to get her “pumped” for exercising. Unable to find this type of music, she decided to develop her own lyrics and tempos to inspire women to have fun exercising. She later produced a CD in Nashville and hired kf!g to launch it.
kf!g developed a strategic program which addressed women, weight loss and the business media. It was our story telling of Heidi’s incredible talent and vision and ultimate weight loss through exercising to her own music, which resulted in high-profile interviews from Kara Swisher’s All Things Digital to Fox Business with Neil Cavuto, Martha Stewart to Oprah Magazine, Bloomberg to the New York Times to CNN Health International…kf!g maximized every media opportunity.