Moon Express MX-1 2

Moon Express

kf!g positioned Naveen Jain, Chairman of Moon Express (ME) , a Lunar Lander system/company, as a leading contender for the $30M Google Lunar X PRIZE. To create massive media attention, we planned a spectacular flight test event to occur on the same day when the final U.S. Space Shuttle “Atlantis” landed. We crafted story ideas to romance the subject of moon exploration, the historic end of one era and the beginning of another in commercial space exploration, the merits of mining the moon for much needed resources, etc.

Through innovative story telling, an overwhelming num-ber of press attended the Moon Express product launch, which resulted in a front page story in the NewYorkTimes, as well as being featured in Bloomberg,TheWall Street Journal, CNET, BBC , Forbes, NBC, Los AngelesTimes, BBC among others.